Columbia Records Goes All Out For Paul Whiteman “Potato” Head Records 1928

The King of Jazz, Paul Whiteman entered into a new recording contract with Columbia Records in 1928, after a long tenure with Victor, and as a sales gimmick, they introduced the characteristic potato head image of the band leader. To publicize his new 10 inch and 12 inch records, full page ads, such as the one below would appear in the newspapers.