Where Did Edison Come Up With A $3,000,000 Phonograph? 1919

The idea of using professional singers and dancers to promote the sales of phonograph had already been tested in the past. In 1914 Victor offered professional dance instructors to teach the latest dance steps while the Victrola played a record in the background at their distributor’s music store. Now Edison, in an effort to sell his latest two models of phonographs to a captive Montreal audience of 1,500, employed the talents of Scottish baritone Glen Ellison, who had already recorded his voice on an Edison disc, and would sing along side to see if the audience could tell the difference. There is no explanation for the $3,000,000 price anywhere in the advertisement, which was placed in The Montreal Gazette on April 1, 1919.

The Montreal Gazette   Google News Archive Search


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